With just over a week until Eric Andre’s sold-out show at The Salt Shed, Curaleaf asked us to create a cannabis experience that would actually connect. No table drops. No stale sampling booths. Something worthy of a tour called The Eric Andre Explosion.

Comedy fans and cannabis lovers have a shared language: the absurd. And Eric Andre’s audience isn’t just down to get high—they’re down to get weird. So instead of playing it safe, we leaned into the chaos.

Brocc Party: A fully immersive, legally lit, ranch-drenched weed experience.

We took over a branded tour bus and transformed it into a mobile cannabis lounge parked just outside the venue. Fans were invited to “hit the bus” pre-show, where they could try Curaleaf products, pick up limited-edition swag, and vibe out in a broccoli-themed wonderland. Outside the bus, we plastered the venue in bright, irreverent signage and hyped the event on social, inviting fans to come for the greens—and stay for the dip.

• Hundreds of fans hit the bus in just a few hours

• Products sampled and tagged across social by an ultra-relevant audience

• Eric Andre shared the experience on Instagram, racking up 6M+ views organically

• Earned Curaleaf massive exposure and credibility in a notoriously hard-to-win scene

• Proved that cannabis activations can be bold, weird, and wildly effective

Creative direction, concept development, and brand voice. Led the charge from initial pitch to on-site execution—making sure every touchpoint (from signage to swag to social) delivered the same high-energy, high-hilarity tone fans expect from both Eric Andre and Curaleaf.