Inspired by recording booths where great mixes are born, the International Delight let fans freestyle their own “Creamix” of coffee, creamer, and cold foam—including two festival-exclusive flavors—then star in their own custom AI-generated music video about it.

The activation blurred the line between coffee bar and creative playground, turning festival-goers into flavor producers. Proof that at Coachella, the most memorable sets don’t always happen on the main stage.