Cresco Labs set out to reframe cannabis retail from shadowy and intimidating to bright and approachable. With Sunnyside, we created a national dispensary brand inspired by health and beauty retail—warm design, clear product navigation, and wellness advisors who normalize cannabis as part of everyday self-care.

The result: a stigma-free retail experience that attracted a diverse customer base, fueled national expansion, and set a new industry standard—earning Sunnyside comparisons to mainstream wellness destinations rather than head shops.